Geovanna
Turn your marketing into sales.
Contents
01Editor's letter
Most marketing in fashion and beauty is built to look good. Beautiful feeds, beautiful campaigns, and very little attention to what actually makes people buy. But pretty isn't a strategy. Patterns are. This letter is for the brands ready to find theirs: fashion labels that sell well in person and want the same pull online, beauty brands with products people love once they try them, and creators and public figures whose personal brand should be clearer, stronger and ready for deals.
I work alongside your team, read your data and your content, and hand you the frameworks to grow together. It's built for brands with momentum: a launch coming up, a new funding round, or a product people love once they try it. If that's you, start here.
Valentina
02Services
A full channel audit, competitor teardown and funnel review. You get a channel strategy, 20–30 content briefs, a 30-day calendar and a workshop with your team.
Start thisOne big campaign idea, three creative concepts, a launch plan, a hook bank, content briefs and a creator plan.
Start thisA monthly performance review, fresh concepts and briefs, and a strategy call each month.
Start thisPositioning, content pillars, a platform-by-platform review, brand-deal readiness and a 30-day content plan.
Start this
03The Method
Pretty isn't a strategy.
Patterns are.
GEOVANNA GROWTH
Valentina Geovanna, founder.
05The Founder
I started on the other side of the camera. As an influencer, I learned what makes people stop scrolling, save a post and buy. The part I loved most wasn't being in front of the content. It was working out why some of it worked and the rest didn't.
I have an analytical brain and a creative eye, and I've always needed both. What I kept noticing in fashion and beauty was marketing built almost entirely on aesthetics: beautiful feeds, beautiful campaigns, and very little attention to the patterns that actually drive sales. Pretty isn't a strategy. Patterns are.
That's why I started Geovanna Growth. I work alongside your team, study your data and your content, and show you what's working, what isn't, and what your brand can do next. I give your team the frameworks, plans and direction to run it well together, long after we're done.